Impact of social media engagement on users' nationalist sentiments
The Beijing 2022 Olympic Winter Games, which was successfully held earlier this year, was held against the backdrop of the COVID-19, and the vast majority of audience were unable to attend the event in person and had to use media channels to participate. While traditional media such as newspapers and television provided channels for sports viewers to learn about information and watch broadcasts, new media channels such as the Internet and social media provided platforms for sports viewers to exchange views and express their emotions. During the Olympic Games, sports viewers also took to social media in a patriotic frenzy under the stage of country-based sports competition. Whether it was cheering for their athletes in the live comment section of the Internet broadcast platform, collectively posting social media posts or comments congratulating athletes on their achievements, or posting articles about the rules of the sport and commenting on the judges’ decisions, the interactive use of...